If a Virtual Tree Falls in the Forest…

  • Brad Rochon
  • Tuesday, Mar 5, 2019
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If a Virtual Tree Falls in the Forest…

According to SuperData Research (a division of Nielsen: https://www.superdataresearch.com/market-data/gaming-video-content/) gaming content viewership on YouTube & Twitch is larger than HBO, Netflix & ESPN viewership combined, with over 666 Million enthusiasts and growing. In 2019, revenue from ads and consumer spending will reach over $3.2B. Goldman Sachs Research reports that by 2022 Media Rights will be the most significant source of revenue for esports, the same as with traditional sports, or as we at Playku like to call it, tsports.

esports viewership has already surpassed viewership on several major content platforms!

The research data clearly show that esports viewership is expanding rapidly and has a promising growth curve ahead of it. In order to capture an equitable share of revenue, players and teams need to use every tool available to create, publish and engage with their fan base. Driving engagement will also provide opportunities for different avenues of monetization, whether through advertising, subscriptions or consumer spend for play/team branded goods.

Playku provides a centralized platform to automate content publishing and increase viewer engagment.

Playku was designed as a toolset for individuals and teams to seamlessly reach and engage with their fans. Content from a wide variety of supported platforms can be easily and quickly curated on the Playku Console, and then published in many different ways to the Playku App, personalized and branded by the team or individual player. Reach out to us to find out how you can stand out from the esports forest!