Blogs | Play It Solutions

If a Virtual Tree Falls in the Forest…

If a Virtual Tree Falls in the Forest… According to SuperData Research (a division of Nielsen: https://www.superdataresearch.com/market-data/gaming-video-content/) gaming content viewership on YouTube & Twitch is larger than HBO, Netflix & ESPN viewership combined, with over 666 Million enthusiasts and growing. In 2019, revenue from ads and consumer spending will reach over $3.2B. Goldman Sachs Research reports that by 2022 Media Rights will be the most significant source of revenue for esports, the same as with traditional sports, or as we at Playku like to call it, tsports.

Building Your esports Brand

As the esports industry grows, and attention for audience share gets more competitive, it becomes much more important for teams and players to differentiate and provide a unique offering in order to build a strong and enduring brand. In a competitive market for viewers, it is critical to differentiate and provide a unique offering. The Playku App was designed with this purpose in mind, to give users a toolset to reach, stay connected and grow their fan base.

Playku, a New & Powerful Branding Tool

Looking to start, or be much more efficient in publishing your content and reaching a wider audience? Interested in your fans spending more time engaged with your content and less time jumping between apps and platforms to find it? Take full control of your brand, your messaging and your content. Playku was designed to centralize the aggregation, curation and publishing of all your content, managed from a simple console UI and delivered to an app branded by you.